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Social Media's Control

By Isabella Pastilha

Social media has become an integral part of many people's lives, significantly influencing how people think and perceive the world around them. One of the most popular ways social media shapes thought is through the distribution of information. 

Platforms such as Facebook, Twitter, TikTok, Snapchat and Instagram serve as primary sources for many, often crossing the lines between factual and opinionated ways. The algorithms that make-up these platforms prioritize content that engages the users of the apps, which often means sensational or emotionally charged posts are more likely to appear. This can create echo chambers where individuals are exposed primarily to viewpoints that reinforce their existing beliefs, limiting exposure to diverse perspectives and fostering polarized thinking of a person. 

Additionally, social media platforms focus on the human need for social validation. Things known as likes, shares, and comments that users receive on their posts can significantly impact their self-esteem and sense of worth. This validation loop can lead individuals to post content that they believe will gain approval from their friends online, rather than content that genuinely reflects their thoughts and beliefs as their own person.     

Over time, this can influence individuals to conform to the dominant opinions and trends within their social circles, sometimes at the expense of their own authentic viewpoints. 

Another critical influence of social media is the thought of social comparison. People are constantly bombarded with images and stories of other people's seemingly perfect lives, leading to unrealistic comparisons. This can shape how individuals think about their own lives and achievements, leading to a distorted sense of reality. 

The pressure to present an idealized version of oneself can also result in a curated online look, that may not align with the person's true self. While this can further complicate personal identity of many people going through something like this online. 

Social media also plays a significant role in shaping public opinion. Influencers and celebrities with large followings can sway public attitudes and behaviors through their endorsements they get from their platforms. This can be seen in various aspects, from fashion and lifestyle choices to political beliefs and social causes. The viral nature of social media means that ideas and trends can spread rapidly, sometimes without critical analysis. This can lead to the rapid adoption of new norms and behaviors, sometimes based on incomplete or misleading information from someone fans may look up to. 

Furthermore, hashtags and viral campaigns can bring attention to social and political issues, influencing public discourse. While this can be a powerful tool for positive change, it can also lead to the spread of misinformation at the same time. The speed at which information spreads on social media often leaves little room for thoughtful deliberation, encouraging snap judgments on the spot. 

In addition to shaping individual thought, social media influences group dynamics. Online communities provide spaces for like-minded individuals to gather and share ideas, giving similar people a sense of belonging and identity. However, these spaces can also become breeding grounds for groupthink, where argumentative opinions are discouraged. This can shorten critical thinking and innovation, as individuals may be reluctant to voice unpopular opinions. 

In conclusion, social media influences how people think by shaping the information they receive, the validation they seek, the comparisons they make, and the norms they adopt. While it offers opportunities for connection, it also presents challenges in different forms. Known as echo chambers, social comparison, and the spread of misinformation. As social media continues to evolve, it is important for individuals to remain aware of its influence on their thoughts and to strive for a balanced approach to the information and interactions they encounter online through social media.

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